Well that backfired

Summary Why backfire effect is interesting; the existence of weapons of mass destruction; who did it? Not Me; save the date for pre-ordering my book; some quick links. One of the most interesting biases, in my opinion, is backfire effect. It’s known as the bias that explains why you can’t just hit someone over the head with facts and expect them to change their minds. In fact, they often dig their heels in even more, doing the exact opposite of what you wanted them to do.

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